The Democratic National Committee on Friday is launching its first TV ad of the 2012 cycle, a Spanish-language spot that comes in response to Spanish-language ads launched earlier this week by conservative political action committee Crossroads GPS.
"Behind the ads that pretend to care about our children, it's the Republicans who would end the Medicare guarantee while protecting tax cuts for the very rich," the announcer says in the ad, according to a translation provided by the DNC. "It was the president who extended health insurance to our children, financial aid for students, and cut taxes for the middle class. We know who to trust and who we can't. Because it's our job to protect our families."
"En Quien Confiar" will be on the air in the same cities the Crossroads ad is airing, minus El Paso, Texas, and Colorado Springs, Colo. It will air in Reno, Las Vegas, Tampa, Orlando, Miami, Denver, Albuquerque and Washington, D.C.
A DNC official would not disclose the size of the ad buy but confirmed it is many times larger than the most recent ad being aired by the Republican National Committee on broadcast channels in New Mexico, Nevada and Colorado.
Terri Henderson, 6, center, whose mother is El Salvador, attends a rally with members of Congress at Union Station's Columbus Circle to announce the Restore Opportunity, Strengthen, and Improve the Economy (ROSIE) Act on July 29, 2014. The legislation provides incentives for government contractors to pay a living wage and other benefits that would help low-income workers.