Behavioral Advertisers Need to Change Their Behavior
- By Jules Polonetsky
- Special to Roll Call
- June 22, 2009, 11:45 a.m.
On Thursday, two House Energy and Commerce subcommittees held a joint hearing to discuss something called “behavioral advertising,” the tracking of users’ Web site visits and searches in order to deliver tailored online advertisements. Almost a decade ago to the day, I testified before the Senate Commerce Committee on the very same topic as the chief privacy officer of DoubleClick. At the time, I said:
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