With $806,000 on hand at the end of the year and $19 million of debt, it’s not surprising that the DCCC was trying to make a splash without spending a lot of cash. It’s unclear whether the Democrats’ latest effort will pay off, but as a communication strategy, it succeeded in garnering national and local media attention and inspired some Republican Members to respond.
“While members of the U.S. House are back in their districts this week, Democrats are launching a campaign to put 19 Republicans on the ropes about creating jobs,” read the lede of a USA Today story Monday. The DCCC promptly blasted out the story in an e-mail in an effort to create momentum far beyond what the buy itself could generate.
Rep. Eric Swalwell, D-Calif., walks on Broadway after a Future Forum with young entrepreneurs in the Flatiron District of New York City, April 16, 2015. Reps. Steve Israel, D-N.Y., Seth Moulton, D-Mass., and Grace Meng, D-N.Y., also attended.