Feb. 8, 2016 SIGN IN | REGISTER

Beware of Ad Campaigns With More Bark Than Bite

With $806,000 on hand at the end of the year and $19 million of debt, it’s not surprising that the DCCC was trying to make a splash without spending a lot of cash. It’s unclear whether the Democrats’ latest effort will pay off, but as a communication strategy, it succeeded in garnering national and local media attention and inspired some Republican Members to respond.  

“While members of the U.S. House are back in their districts this week, Democrats are launching a campaign to put 19 Republicans on the ropes about creating jobs,” read the lede of a USA Today story Monday. The DCCC promptly blasted out the story in an e-mail in an effort to create momentum far beyond what the buy itself could generate.

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