Roll Call
CQ Roll Call May 25, 2013

‘Binders Full of Women’ Illustrates Memes’ Power

Stan Honda/AFP/Getty Images
GOP presidential nominee Mitt Romney’s “binders full of women” comment at Tuesday night’s debate sparked a firestorm of related memes and trends on the Internet.

The Republican National Committee tried to capture a similar audience with ObamaIsntWorking.com, but for the most part, conservatives have not reacted as aggressively.

Indeed, liberal groups seem to have an edge. And none quite like MoveOn.org. More than 3 million people viewed 35 Facebook posts from the liberal PAC throughout the night, according to a spokesman for the group. One of its most successful posts — a spoof of the signature line from the movie “Dirty Dancing” featuring a picture of Patrick Swayze overlaid with the words “No One Puts Baby in a Binder” — received 21,645 “likes” and 5,143 “shares.”

“It’s a big strategic investment by the AFL-CIO,” said Jeff Hauser, a spokesman for the union. “You’re going to see more and more of this thing, better and faster.” But, he added, “we were really fast on binders and Big Bird.”

 

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