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Voter Overload and the Presidential Endgame

Frederic J. Brown/AFP/Getty Images

But if, after getting more bad economic news between now and Election Day, swing voters decide that the president canít bring jobs but Romney can, they will vote for change.

The heavy early advertising and continued bombardment of voters until November means many will merely default to their partisan preferences, while true swing voters will delay their decisions, influenced by events and news in the final weeks.

If you think that means most presidential advertising will get little bang for the buck, you are right. And if you think the mood of the public when November rolls around will be crucial, you probably are right again.

Stuart Rothenberg is editor of the Rothenberg Political Report.

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