But if, after getting more bad economic news between now and Election Day, swing voters decide that the president canít bring jobs but Romney can, they will vote for change.
The heavy early advertising and continued bombardment of voters until November means many will merely default to their partisan preferences, while true swing voters will delay their decisions, influenced by events and news in the final weeks.
If you think that means most presidential advertising will get little bang for the buck, you are right. And if you think the mood of the public when November rolls around will be crucial, you probably are right again.
Vice President Joe Biden waits to conduct a mock swearing-in ceremony with Sen. Brian Schatz, D-Hawaii, in the Capitol's Old Senate Chamber, December 2, 2014. Schatz was sworn in to serve the remainder of his term since he was appointed to the seat after Sen. Daniel Inouye, D-Hawaii, passed away.