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“I get people’s reservations on the Hill about this because there’s a stranglehold on the discussion,” Quigley said “It’s hard to explain in a campaign. For many here, it’s ‘Why bother with the risk?’”
After the shootings in Colorado, only one Democrat in a competitive race attacked his opponent’s gun control position in a statement: Mark Murphy, who is challenging Rep. Michael Grimm (R) in New York City.
But for the most part this cycle, the gun control debate has been nonexistent on the trail or confined to the most liberal and urban areas, such as Illinois’ 2nd district in Southside Chicago. In his March primary there, Rep. Jesse Jackson Jr. (D) criticized his opponent, former Rep. Debbie Halvorson, for receiving the support of the NRA.
If gun control was going to be a major issue in any campaign this cycle, it would have been in the June special election in Arizona’s 8th district. It was 17 months after a gunman killed six and shot 13 more people, including then-Rep. Gabrielle Giffords (D), in a Tucson supermarket parking lot.
But not a single television advertisement mentioned gun control or Second Amendment issues. Instead, the campaigns leveled attacks on preserving Medicare, the president and the health care overhaul.
Not only is the issue of gun control virtually nonexistent in campaign ads, but there has been a recent increase in the use of firearms as props in political advertising.
Twenty years ago, it would be hard to imagine any candidate — let alone a Democrat — brandishing a rifle as Sen. Joe Manchin did in a 2010 campaign ad. In the years since the West Virginian shot a bullet through the cap-and-trade bill, a couple of his fellow Democrats have followed suit with similar ads.
“I’ve certainly noticed in Democratic politics there’s been a gradual change in the views,” said John Rowley, a longtime Democratic media consultant. “I think our party’s view — or at least a few consultants in our party’s view — has evolved.”
In recent cycles, voters have been more focused on economic issues and less on divisive social issues, and campaign messaging has followed. The economy continues to trump every other issue in federal races in public polling and on the campaign trail.
In 2008, Shays was one of a handful of Republicans who signed on to reauthorize the assault weapons ban. Even then, he started to have second thoughts about it.
“It’s not an issue that many people are going to talk about because our country right now is in a different kind of death spiral,” Shays said. “We need to be growing this economy. That’s what matters right now.”