April 1, 2015 SIGN IN | REGISTER

Candidates Take Over New Media Platforms

You may get them when theyre watching TV as well, but wherever their eyeballs are, thats where you want to be, he said, explaining that radio, television and now online ads have never replaced things like town hall meetings or knocking on doors.

Users can expect to see campaign ads on video games as well.

In 2008, Obamas campaign ran in-game advertisements on Microsofts video game console Xbox 360. According to a release on Microsofts website, the campaign ads ran in the game Burnout Paradise, where users would drive their virtual cars past billboards featuring Obamas picture and urging users to visit the campaign website, VoteForChange.com.

According to Julie Germany, vice president of public affairs firm DCI Group, these are the kinds of platforms that politicians should be paying attention to, even though they tend to be nonpolitical in nature. 

As our entertainment and media-consumption habits change, political campaigns will need to adjust their communications, persuasion and outreach tactics, she said in an email. Where blogger outreach, online and mobile advertising and social media are all being used to reach voters today, other tools, including interactive outreach on entertainment systems like the Xbox, will reach voters tomorrow.

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