Tight finances forced Brabender to channel his creative work into Web ads last summer.
For example, he depicted Santorum's two-week family vacation through Iowa last summer as "2,500 miles, in 19 days, with seven kids and two minivans, and 1,362 'Are we there yets?'" He also created a remake of a Santorum spot from his 2000 campaign with VH1 style pop-up information tabs.
Yet that breakthrough advertisement remains elusive in Santorum's presidential cannon of political ads.
But it's coming, Brabender warned. "In some senses, [Santorum] fits what I really do best," he said. "What drives innovation for a media consultant is having clients that allow it."
Rep. Elijah Cummings, D-Md., right, hugs Harold Schaitberger, General President of the International Association of Fire Fighters, after the Congressman spoke at the IAFF's Legislative Conference General Session at the Hyatt Regency on Capitol Hill, March 9, 2015. The day featured addresses by members of Congress and Vice President Joe Biden.