Tight finances forced Brabender to channel his creative work into Web ads last summer.
For example, he depicted Santorum's two-week family vacation through Iowa last summer as "2,500 miles, in 19 days, with seven kids and two minivans, and 1,362 'Are we there yets?'" He also created a remake of a Santorum spot from his 2000 campaign with VH1 style pop-up information tabs.
Yet that breakthrough advertisement remains elusive in Santorum's presidential cannon of political ads.
But it's coming, Brabender warned. "In some senses, [Santorum] fits what I really do best," he said. "What drives innovation for a media consultant is having clients that allow it."
Sen. Jeff Flake, R-Ariz., takes a selfie with his cut-out head during the Hoops for Youth 16th annual charity basketball game held at George Washington University's Smith Center, September 8, 2014. The members of Congress team beat the lobbyist team 46-40. Buy photo here.