July 25, 2014 SIGN IN | REGISTER

Santorum Sticks With Trusted Strategist

Mark Wilson/Getty Images
GOP presidential candidate Rick Santorum speaks with supporters Tuesday at a rally aboard the U.S.S. Yorktown as he prepares for the South Carolina primary on Saturday.

Tight finances forced Brabender to channel his creative work into Web ads last summer.

For example, he depicted Santorum's two-week family vacation through Iowa last summer as "2,500 miles, in 19 days, with seven kids and two minivans, and 1,362 'Are we there yets?'" He also created a remake of a Santorum spot from his 2000 campaign with VH1 style pop-up information tabs.

Yet that breakthrough advertisement remains elusive in Santorum's presidential cannon of political ads.

But it's coming, Brabender warned. "In some senses, [Santorum] fits what I really do best," he said. "What drives innovation for a media consultant is having clients that allow it."

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