GOP presidential contender Newt Gingrich arrives Tuesday at a town hall meeting in South Carolina. Earlier in the week, the former Speakers campaign sent his sisters to teach Sunday school at a Columbia, S.C., church and invited reporters to cover the event.
Just hours after a group of evangelical leaders emerged Saturday from a Texas meeting endorsing Rick Santorum for the GOP presidential nomination, Newt Gingrich’s camp was out with a counter-message: Christian conservatives are on his side.
The former Speaker’s campaign sent his two sisters to teach Sunday school at a Columbia, S.C., church and invited reporters to cover the event. A group of six conservative leaders — all of whom attended the Texas confab — embraced a new group, the Gingrich Faith Leaders Coalition, and pledged to blanket the state with its message.
The dueling public relations campaigns playing out in the Palmetto State highlight just how coveted this voting bloc is as candidates prepare for the primaries in South Carolina on Saturday and in Florida on Jan. 31.
“The grass-roots activists for the [Republicans] have in large part been the religious activists,” said Richard Viguerie, the direct-mail mastermind who attended the Texas meeting and officially endorsed Santorum on Tuesday. “For the most part, the conservative movement has not been involved in presidential politics since Reagan. If conservatives were to get behind one of the candidates, it would be huge.”
Self-identified evangelicals make up nearly half of all adults in South Carolina and 25 percent of adults in Florida, according to data collected by the Pew Forum on Religion and Public Life. Another 25 percent of Florida voters identify as Catholic, as do Santorum and Gingrich.
Few of those headed to last weekend’s two-day meeting at a ranch outside Houston expected it to result in an endorsement. Much like in 2008, the Christian right had struggled to coalesce around one particular candidate, even as it was united in its distrust of former Massachusetts Gov. Mitt Romney. Attendees told Roll Call that they felt the meeting should have been months ago.
“Every time social conservatives get together, there is remorse expressed that they didn’t get behind [Mike] Huckabee in 2008 when an endorsement might have increased his viability,” said Richard Land, president of the Southern Baptist Convention’s Ethics & Religious Liberty Commission, who was at the meeting but is not personally endorsing any candidate. “It would have helped if it had been done before Iowa, but it wasn’t possible. I think most people didn’t think it was possible now.”
The divisions — and the delay — might be a sign that social conservative leaders are losing some of their clout.
“The power of the Christian right may have dissipated some by becoming more diffuse,” said Michael Cromartie, vice president of the Ethics and Public Policy Center in Washington. “And in that diffusion, Romney has risen.”
Former Sen. Scott Brown, R-Mass., candidate for U.S. Senate in New Hampshire, holds his hand over his heart during the singing of the national anthem as he waits to take the stage for his town hall campaign rally with Sen. John McCain at the Pinkerton Academy in Derry, N.H., on Monday, Aug. 18, 2014.