The Republican National Committee hosted state party representatives from across the country last week in preparation for the 2012 presidential race.
According to a knowledgeable source, staffers from 26 state Republican parties descended on GOP headquarters for a “communications college,” part of an effort by the RNC to sync messaging and efforts to “bracket” President Barack Obama next year between the national and state-based parties.
The 2012 crash course included instruction by representatives from Facebook, Twitter and the digital world on how to maximize social media outreach; a polling presentation on how to effectively message against the president; on-camera media training; and an individualized communications and bracketing plan to take back to their states.
Terri Henderson, 6, center, whose mother is El Salvador, attends a rally with members of Congress at Union Station's Columbus Circle to announce the Restore Opportunity, Strengthen, and Improve the Economy (ROSIE) Act on July 29, 2014. The legislation provides incentives for government contractors to pay a living wage and other benefits that would help low-income workers.