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Shop Talk: NRCC Staffs Up

The National Republican Congressional Committee has hired two new regional press secretaries for the 2012 cycle.

Nathaniel Sillin, the new Northeast spokesman, and Daniel Scarpinato, the Western spokesman, officially joined the committee Monday. They replaced Tory Mazzola and Tyler Houlton, respectively, who left in recent months.

Sillin most recently served as communications director for Rep. Nan Hayworth (R-N.Y.) and previously held the same position in the office of Rep. Mike Coffman (R-Colo.).

Scarpinato is a plugged-in Arizonan and former journalist. He was the one-time editor of the University of Arizona student newspaper and was a reporter for Tucson’s Arizona Daily Star for five years. He most recently was communications director for the Arizona state House GOP caucus, serving under former state Speaker Kirk Adams, who is now running for Congress. He previously also was communications director for Jonathan Paton, who ran for Arizona’s 8th district last year.

D.C., NYC and Vegas

Gabby Adler Weiss is leaving Capitol Hill for the concrete pastures of New York to work for mayoral candidate Bill de Blasio.

Friday was the Southern California native’s last day as communications director for Rep. Howard Berman (D-Calif.), who is locked in a competitive re-election campaign against Rep. Brad Sherman (D). In the 2010 cycle, Adler Weiss served as Midwest regional press secretary for the Democratic Congressional Campaign Committee.

Senate Majority Leader Harry Reid’s Nevada communications director, Zac Petkanas, is heading to Las Vegas to run the war room for the 2012 campaigns, assisting President Barack Obama’s re-election and Rep. Shelley Berkley’s Senate campaign, Politico reported.

Petkanas will be joined in Nevada by Berkley’s new press secretary, Eric Koch, an associate in New York at BerlinRosen Public Affairs. Koch is a former press secretary for ex-Rep. Anthony Weiner (N.Y.).

GQR Goes Digital

Greenberg Quinlan Rosner, a Democratic research and strategic consulting firm, announced Monday that it has launched a digital strategy service.

“A strong online presence is an absolute necessity in business and politics today,” a press release stated. “GQR Digital can help you maximize your resources in escalating your online presence. If you want to address issues with your online presence or want to know what the public is hearing and saying about your image, our GQR Digital practice can help.”

Its services include social media analytics, microtargeting, Web design and development, strategic consulting and outreach and advertising.

Giesser, Moran Square Up

Dewey Square Group announced last week that John Giesser and Ellen Moran are joining the national public affairs firm. Giesser will serve as chief operating officer and Moran as a principal.

Giesser, currently at grass-roots tech firm Spoken Hub, previously served as general election director and deputy director at the Democratic National Committee in 2000 and 2004. He was previously COO at City Year, a national service organization, and executive director of Sen. John Kerry’s (D-Mass.) Keeping America’s Promise political action committee.

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