Most voters will not focus on electability in the GOP race, which is why talk of Romney’s inevitable nomination is premature and why he must continue to hit on conservative themes in his effort to become an acceptable alternative for the party’s grass roots.
Ultimately, however, Romney’s best argument may be that half a loaf is better than none. Most party insiders already believe that, but he somehow needs to convince enough grass-roots conservatives of it so that he can sneak across the finish line, whether in Iowa or in subsequent contests.
Barry Goldwater’s famous 1964 campaign slogan was “In your heart, you know he’s right.” He went on to lose 44 states. Often, in politics, the head is a better guide than the heart.
James Jones, communications director for DC Vote, tapes a "DC Constituents Service Day" sign on the wall as he stands with other DC residents outside of Rep. Andy Harris's office on Capitol Hill to protest Harris' actions against D.C.'s marijuana laws on Thursday, July 24, 2014. DC Vote encouraged DC residents to bring their complaints about city services to the Maryland congressman.