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In August, Rep. Cedric Richmond (D-La.) filed with the FEC to introduce “Who Dat PAC,” which he sponsors, according to FEC documents.
The name was developed by Richmond with feedback from his fellow Louisianans. It refers to the famous chant of the New Orleans football team, the Saints.
“I asked my friends and neighbors in Louisiana for a name,” Richmond said. “‘Who dat’ was a clear winner.
“Here in Louisiana, we love our state, our culture and, yes, our Saints,” he added. “Who dat!”
Another uniquely named PAC is the Eye of the Tiger PAC, sponsored by Richmond’s fellow Louisiana Rep. Steve Scalise (R).
The name has nothing to do with the famous song of the same name by rock band Survivor, but instead it pays homage to Scalise’s alma mater, Louisiana State University. Specifically, the name comes from the university’s team nickname, the Fightin’ Tigers.
Stephen Bell, Scalise’s communications director, said the lawmaker came up with the PAC name himself. While at the school, Scalise lived in a dorm right next to the football field and he has been an avid fan ever since.
“The name keeps the focus on what’s important,” Bell said.
PAC names, Sabato noted, can play a role in attracting attention for a given organization.
“A clever-sounding PAC name on the cover of an envelope or in the heading of an email might evoke a chuckle and cause a recipient to actually open the message,” he said. “Half the struggle today is to avoid being tossed or deleted before the recipient sees your pitch. We’re all overwhelmed.”