“Sprint benefits indirectly when Credo does well because Credo is pulling customers from AT&T and Verizon,” Goodstein said. “Although they are not buying Sprint directly, Sprint is getting better capacity utilization of their services.”
Linking charities to a utilitarian product — like a cellphone — does not typically attract more customers, but a public personality, especially one as repugnant to liberals as Bachmann, could be very effective for Credo, he said.
“They can say, ‘These companies support wackos,’” he said. “There’s nothing in the technology that differs anymore ... so now they are trying to relate to you politically.”