“Sprint benefits indirectly when Credo does well because Credo is pulling customers from AT&T and Verizon,” Goodstein said. “Although they are not buying Sprint directly, Sprint is getting better capacity utilization of their services.”
Linking charities to a utilitarian product — like a cellphone — does not typically attract more customers, but a public personality, especially one as repugnant to liberals as Bachmann, could be very effective for Credo, he said.
“They can say, ‘These companies support wackos,’” he said. “There’s nothing in the technology that differs anymore ... so now they are trying to relate to you politically.”
Terri Henderson, 6, center, whose mother is El Salvador, attends a rally with members of Congress at Union Station's Columbus Circle to announce the Restore Opportunity, Strengthen, and Improve the Economy (ROSIE) Act on July 29, 2014. The legislation provides incentives for government contractors to pay a living wage and other benefits that would help low-income workers.