One point in Perry's favor is the apparent lack of donor enthusiasm for the other GOP candidates in the field so far. Former Massachusetts Gov. Mitt Romney, for example, has raised just $18.3 million — less than he had at this point in 2008.
"Romney's fundraising totals speak volumes to the fact that a lot of people are on the sidelines still," Jones said.
Perry will also get help from as many as seven super PACs, a new type of political action committee that can raise unlimited funds from corporations and other sources barred at the federal level provided it remains independent from candidates and parties. Mike Toomey, an Austin lobbyist and former Perry chief of staff, has just set up a super PAC dubbed Make Us Great Again with Brint Ryan, a Perry donor and head of a Dallas accounting firm.
Separately, the Americans for Rick Perry super PAC has collected some $400,000 since opening its doors in late June. The group hopes to pull in $1.8 million by the end of the year, said national campaign director Bob Schuman, a California political consultant and veteran GOP operative.
Perry's allies predict that, as someone who appeals to both social and fiscal conservatives, he will have no trouble raising money from small donors.
Steve Munisteri, chairman of the Texas Republican party, said, "Money is not going to be one of his problems."
Terri Henderson, 6, center, whose mother is El Salvador, attends a rally with members of Congress at Union Station's Columbus Circle to announce the Restore Opportunity, Strengthen, and Improve the Economy (ROSIE) Act on July 29, 2014. The legislation provides incentives for government contractors to pay a living wage and other benefits that would help low-income workers.