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Shop Talk: Special Spokesmen

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Nevada GOP Chairman Mark Amodei recently added a new chief spokesman.

The former Marine Corps sergeant joined the state party in May 2010, shortly after managing former Rep. Charles Djou's successful special election campaign for Congress. Before the five-month campaign started, Nonaka had served for more than a year as Djou's chief of staff on the Honolulu City Council.

Nonaka is also a former chairman of the Hawaii County Republican Party and later worked for three years as a community liaison for then-Gov. Linda Lingle (R), who is now considering a Senate bid.

Engaging, Not Just Advertising

SocialVibe, a digital advertising company, recently launched a political advertising offering that tailors its engagement ads for the needs of campaigns and political action committees.

The engagement ad model combines the presentation of persuasive messaging with the ability to gather voter and activist information.

"Campaigns that insist on reaching out to voters only through traditional means will find themselves left on the sidelines in 2012. Print mailings, robocalls, and even TV advertising will all take a back seat to digital advertising this election season," SocialVibe CEO Jay Samit said in a statement. "By bringing the model to the political landscape, campaigns and voters alike can get the true value out of political advertising within social environments like Facebook."

More Work at FEC

The Federal Election Commission named Alec Palmer as the agency's new staff director. Palmer also will continue to serve as the FEC chief information officer.

"The Commission is grateful for his many years of service so far and is confident in his ability to continue to positively affect the Agency's mission in areas of disclosure, compliance, and educational outreach as our permanent Staff Director," FEC Chairwoman Cynthia Bauerly said.

Palmer has served as CIO since 2003, a role in which he created new information technology and helped the agency move toward development of new website tools, such as campaign finance maps, real-time disclosure of independent expenditures and publishing of enforcement case files from the past 35 years.

As staff director, Palmer serves as the chief administration and management officer for more than 350 employees and six commissioners.

Submit campaign staffing news and tips to Shop Talk here.

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