As the tea party movement swelled, so did RightMarch.com’s earnings. In 2009, the PAC sought donations by invoking the names of tea party candidates such as Paul and Rubio. But RightMarch.com gave the two candidates a combined $1,500 that election, while generating nearly $1.4 million for the PAC.
The 2010 election cycle set a record for the group, doubling its earnings from the previous cycle. RightMarch.com has since continued on a path of growth. It has already raised more than $375,000 for the 2012 cycle, of which $328,000 went to Political Advertising.
Most contributions RightMarch.com receives are in increments of $200 or less, so the donors don’t have to be disclosed. Many come to the site through action alerts the group emails and posts online.
The alerts urge activists to pay $19 to $169 for RightMarch.com to fax Congress on their behalf, even though many of the alerts note that activists could email Members for free.
On its website, RightMarch.com lists that it has sent millions of such messages to Congress over the years. Its latest campaign relates to the debt ceiling.
“We’ve joined the coalition to FORCE Congress to Cut, Cap, and Balance the budget — but in order for this to work, we need YOUR help,” the site says. “Send your faxes now!”