The industry group is also fighting a proposal supported by the administration and Congressional Democrats that would subject private equity firms to the corporate income tax. Currently, the firms, which are usually set up as partnerships known as “pass-through” entities, are not.
President Barack Obama included all three proposals in the corporate tax reform proposal he released in February.
The trade association’s campaign could help shield Romney from Democrats’ attempts to characterize him as profiteer. But Spain said that doesn’t amount to an endorsement.
“This campaign is not about defending a candidate or political party,” he said. “It is aimed solely at clarifying the record on an industry that has been criticized by politicians on both the left and right.”
Indeed, attacks have not come just from Democrats. When Newt Gingrich and Rick Perry called Romney a “vulture capitalist” in January, the group fired off a retort to reporters that landed in more than 100 news articles.
Terri Henderson, 6, center, whose mother is El Salvador, attends a rally with members of Congress at Union Station's Columbus Circle to announce the Restore Opportunity, Strengthen, and Improve the Economy (ROSIE) Act on July 29, 2014. The legislation provides incentives for government contractors to pay a living wage and other benefits that would help low-income workers.