When Democratic strategist Bill Burton went looking for a partner to help his super PAC launch a $1 million ad campaign announced last week, he had more than one reason to knock on the door of the League of Conservation Voters.
The 43-year-old environmental group has ramped up both its political spending and its lobbying activity this year. And Democrats, tired of playing defense in a recent series of debates on climate and energy policies, are trying to turn environmental issues to their advantage.
“One of the lessons learned from the failure to pass a comprehensive clean energy bill back in 2010 is that we need to be smarter and sharper and more focused in our legislative accountability work,” LCV President Gene Karpinski said.
As GOP-friendly super PACs and nonprofits dramatically outraise their progressive counterparts, the LCV has responded aggressively. It was among the first Democratic-friendly groups to set up a super PAC of its own in 2010, spending $5.5 million in that cycle.
In this election, the group has already spent more than $4 million, about half of which went toward attacking Sen. Scott Brown (R-Mass.) for voting to protect tax breaks for oil companies. Brown publicly denounced the ads and went on to sign a pact with his Democratic opponent, Elizabeth Warren, aimed at keeping outside groups from spending money in the race.
The LCV’s $1 million ad campaign with Burton’s Priorities USA Action, which backs President Barack Obama, takes a similar tack, assailing presumptive Republican presidential nominee Mitt Romney for protecting the oil industry’s “profits and billions in special tax breaks.”
“Voters are particularly concerned about the fact that huge oil companies so badly want Mitt Romney to win this election,” said Burton, a former Obama White House aide who is a senior strategist for Priorities USA Action. He said Romney’s candidacy “has been tremendously motivating for voters who are animated by concerns about clean air and clean water.”
Democrats are hoping their green base will mobilize, pointing to news reports that petroleum and chemical industry billionaires David and Charles Koch will steer $200 million to politically active conservative groups before the election.
Obama himself suggested in a recent interview with Rolling Stone magazine that the issue of climate change could resonate with voters this year, prompting a Washington Post editorial urging Obama to take action on that front.
But the ongoing recession has pushed environmental concerns to the back burner, political experts say. Democrats have taken a beating over rising gas prices and the construction of the Keystone XL pipeline, which some labor unions support.
Terri Henderson, 6, center, whose mother is El Salvador, attends a rally with members of Congress at Union Station's Columbus Circle to announce the Restore Opportunity, Strengthen, and Improve the Economy (ROSIE) Act on July 29, 2014. The legislation provides incentives for government contractors to pay a living wage and other benefits that would help low-income workers.