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Rules of the Game: Dissecting Super PAC Consulting

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As super PACs gear up to spend hundreds of millions of dollars on this year’s elections, the well-paid political consultants who are cashing in on the outpouring of unrestricted money are getting some long-overdue scrutiny.

Expensive elections have always translated into fat paychecks for the political professionals who create and place ads, conduct polls and contact voters. But in the super PAC era, consultants are scooping up record sums while facing few accountability rules and little oversight. That’s pointed up ethical gray areas and potential self-dealing.

In January, Roll Call reported that some super PAC organizers are pulling double duty as political consultants to the super PACs, collecting hundreds of thousands of dollars in ad placement commissions and consulting fees.

These include Larry McCarthy, a board member for Restore Our Future, the leading super PAC backing presumptive GOP nominee Mitt Romney. McCarthy’s firm, McCarthy-Hennings Media, has done more than $400,000 worth of work for the super PAC so far. McCarthy, best known as the man behind the “Willie Horton” ad that helped derail Michael Dukakis’ presidential bid in 1988, could not be reached for comment.

Some of the best-paid consultants to super PACs have close ties to the people who run the super PACs. Last year, one of the top four consultants to the Democrat-friendly super PAC known as Majority PAC, for example, was married to the group’s then-executive director, Monica Dixon. Asked about that relationship, a Majority PAC strategist said Dixon played no role in hiring her husband’s firm, the Dixon/Davis Media Group. Dixon has since left Majority PAC.

More recently, the Los Angeles Times and nonprofit news organization Pro Publica have turned up other suspect arrangements. The Times first reported the leading super PAC backing erstwhile GOP hopeful Rick Santorum was launched by former Santorum aide Nick Ryan, who happens to run a consulting firm that’s been paid close to $2 million by the super PAC.

Ryan formed the firm, Global Intermediate, late last year, a couple of months after launching the pro-Santorum super PAC, the Red, White and Blue Fund. Since then, his firm has been paid $1.9 million, according to a Pro Publica database — more than one-third of the $5.1 million that the super PAC had spent as of late March. Ryan could not be reached for comment. Responding via email, Red, White and Blue Fund spokesman Stuart Roy said Ryan’s firm ran a highly effective phone and mail operation for the super PAC: “We won 11 states on a very tight budget.”

Pro Publica also disclosed that the bulk of the millions of dollars paid out by Winning Our Future, the super PAC backing former Speaker Newt Gingrich (Ga.), has been handled by four little-known consulting firms that work exclusively for the super PAC and were formed at about the same time.

The four firms — Media Advantage, Marketel Media, Intelimarc Inc. and Empire Creative — have bare-bones websites or no website at all. Together, they’ve received $13.8 million of the $15.4 million that Winning Our Future has spent, according to Pro Publica.

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