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Barack Obama Needs a Few Good Surrogates

Chris Maddaloni/CQ Roll Call
Sen. Claire McCaskill was a prominent surrogate for President Barack Obama during his 2008 campaign, but this year she will be occupied with her own re-election efforts.

Durbin, who was scheduled to appear Sunday on “Meet the Press” to discuss 2012 politics, has been a top ally of Obama since the two served as Illinois’ Senators. And Schumer has been the party’s top Congressional messaging lieutenant since Majority Leader Harry Reid (Nev.) gave him the keys to the Democrats’ war room after losing their near-super majority in 2010.

Though many believe these top Democrats will be effective in their defense of Obama, other sources were skeptical of the job the administration has done in fostering surrogates and letting their friends on Capitol Hill help them.

“Frankly, I actually think that this is less an issue for the campaign and more a failure in the first three years, and the fact that they never rolled out an effective economic surrogate was a huge failure for them,” said one Democratic strategist, who emphasized he did not feel that a large crop of Congressional surrogates is as important this cycle from a message perspective. “It’s important in that it’s a tool to take things off their plate and increase their bandwidth.”

Congressional Democrats last summer felt isolated by the White House, which had begun its campaign against a dysfunctional Congress without distinguishing between Democrats and Republicans. Late last September, for instance, Obama did an event in Ohio and Brown did not know about it until the media reported the story.

“They could do better when they come to Ohio — I don’t want to sound whiny about this, so I’m reluctant to say much here, but I can help them with location and setup and all that,” Brown said at the time. “I wish they consulted us more, but that’s not how they run the White House.”

But the campaign is trying to do better. Senate Democratic sources indicated that Obama for America has given advance notice on a series of events it will do this week on the “Buffett Rule,” affording Members the opportunity to contact their staffers and get their names on the events. They think it could be a win-win for everyone involved: The national media covers the president, while local media covers state-based lawmakers, expanding their field of coverage.

Other Senate aides pointed to the Democratic retreat earlier this year when campaign manager Jim Messina made a presentation to Senators at Nationals Park and gave a detailed overview of how Members could plug into surrogate activities.

Campaign and Congressional sources, however, noted that it’s still early for surrogate season to be in full gear. Summer is typically when campaign advocates increase their workload, and these sources expect a more serious push to come soon, especially as the GOP primary wraps up.

As for who might emerge as the next generation of fresher-faced surrogates for Obama, Senate Democratic leadership sources pointed to the efforts they are making on their own to get their Members on daytime cable news to talk about the issues of the day, most recently on women’s rights. Sen. Kirsten Gillibrand (N.Y.) was cited by multiple sources as someone who has gotten more airtime and could transition into an effective speaking role for the campaign.

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