Despite evidence of public relations’ immeasurable value to society, McCaskill and Portman still believe it’s worthwhile to pursue this investigation. Or do they? According to aides quoted by Roll Call, the Senators “concede that what the Obama administration is doing [by hiring and using external PR services] likely is legal.”
So why undertake this investigation?
We’re not advocating that the federal government waste taxpayer dollars on services it may not need. However, we believe there is benefit to the administration employing PR firms to more efficiently and transparently inform Americans.
This investigation may appease voters. But a bump in the polls won’t solve government’s fundamental problem: Americans’ distrust of their elected leaders. Trust begins with good communication, and public relations is vital to that end.
Gerard F. Corbett is chairman and CEO of the Public Relations Society of America.
Hillary Rodham Clinton, center, along with former Secretary of State Madeleine Albright, right, and Annette Tilleman-Dick, left, wife for former Rep. Tom Lanots, D-Calif. Clinton was honored with the Tom Lantos Human Rights Prize during a ceremony last week at the Cannon House Office Building. Previous winners include the Dalai Lama and Elie Wiesel.
Each year since 1990, CQ Roll Call has reviewed the financial disclosures of all 541 senators, representatives and delegates to determine the 50 richest members of Congress. This year's report, derived from forms covering the calendar year 2012, shows it took a net worth of $6.67 million to crack the exclusive club.