Sen. Scott Brown, known for his barn jacket and pickup truck, is going after working-class independent voters by saying he understands the challenges they face. Hes positioning himself as an outsider working against Washington for the people of his state.
While Warren has her work as a consumer advocate to point to as a bolster to her pitch to voters, Brown has the double-edged sword of a Senate voting record. He'll use his 2010 Congressional Quarterly ranking — he voted with his party only 54 percent of the time in votes where a majority of Democrats opposed a majority of Republicans — to bolster his claim of independence.
Democrats will hammer him on his votes such as one for the controversial contraceptive care amendment authored by Sen. Roy Blunt (R-Mo.).
In the end, Republicans believe Brown's story will ring more true to voters because he has his Senate record to back it up.
"Scott's narrative speaks for itself because he's had the opportunity to prove it," the influential Bay State Republican said. "She's saying 'trust me.'"