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“They have gone to great lengths to make sure both sides of the issues are represented, even though the constituency that they have as viewers is overwhelmingly for one side of the issue,” said Clarissa Martinez De Castro, a director for the National Council of La Raza, which favors comprehensive immigration reform with a path to citizenship for millions of illegal residents.
Arturo Vargas, executive director of the National Association of Latino Elected and Appointed Officials, one of Univision’s “Ya Es Hora” partners, said the campaign is deliberately neutral on policy issues. The point is to simply mobilize voters.
“We don’t say, ‘Make your voice be heard for immigration reform.’ We just say, ‘Make your voice be heard,’ and people get it,” Vargas said. “If they want to affect decisions that affect their lives, they have got to go out and be heard.”