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Blunt’s campaign was one of them. Although she was headquartered in D.C., she was in daily contact with the campaigns to figure out where they needed help in their communications efforts.
Marchand recalls a turning point in her career, when Sen. Scott Brown (R) won his special election in the deeply blue state of Massachusetts. The victory really set the tone for Republicans, Marchand said.
After Blunt easily won his election in November, Marchand thought it would be a good time to get back on Capitol Hill and took the job as communications director. Since starting earlier this year, she has been focused on incorporating social media into the new office, as many constituent inquiries have been coming in via Twitter and Facebook.
“It’s sort of an interesting evolution of the communications role,” she said. “I’m laying the groundwork of how that structurally works because it’s not traditional. But I think it’s effective.”
Marchand brings a good deal of experience with new media from her work on the past two election cycles, where social tools played an increasingly important role for the GOP. She plans to use her experience from the campaigns and committees to aid her in her new role for the Senator.
“I feel like I got the best of all the worlds,” Marchand said of her past experience.
“I enjoy the campaign world, but at the same point, this is something I’m really enjoying right now.”
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