July 22, 2014 SIGN IN | REGISTER
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NRCC’s Independent Expenditure Is Armed With Shields

Reichert is vulnerable once again (this time he faces wealthy former Microsoft executive Suzan DelBene) and could benefit from Shields’ assistance, but any help will be from afar.

Now that he’s on the IE side, Shields sits in his Alexandria office and the Potomac River serves as a moat that prevents him from coordinating with the NRCC, incumbents and candidates.

To handle the load, Shields is working closely with media consultant Brad Todd and his firm, OnMessage Inc. Todd is a top adviser to NRCC Chairman Pete Sessions (Texas).

There is a level of freedom in the IE world because Shields can’t get calls from worried incumbents, needy challengers or overbearing spouses. But with that freedom there is an increased level of responsibility.

“There is no hiding. You have to do a good job,” Shields said. “In the end, it’s all about winning.”

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