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Pendleton believes nonverbal cues can be equally important to any answer a candidate gives during a debate. So he uses video as part of debate prep and training for interviews with the media. He plays the video of mock debates and interviews for candidates so they can study, critique and ultimately improve their own performances.
“I can talk all day long — do this or don’t do that — but when they see and hear how they look and how they sound, they tend to respond and say, ‘Oh, I should probably rethink that,’” Pendleton said.