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Democrats Boost Campaign Attack Strategy

Senate Democrats are conceding that their signature legislative accomplishments could fall flat at the polls this fall and are endorsing a strategy that places a higher priority on raising fears among voters about Republicans and their agenda.

Attacking the opposition is an effective and necessary part of most successful political campaigns. And Democratic Senatorial Campaign Committee Chairman Bob Menendez (N.J.) argued that Democratic incumbents and challengers would embrace the majority’s legislative record and use it to illustrate the differences between themselves and a reactionary, insensitive Republican minority.

But some Democrats contend that high unemployment and the slow pace of economic recovery are poised to overshadow any positive message they offer, not to mention their work reforming health care and overhauling Wall Street, requiring a greater emphasis on communicating to voters what would happen if Republicans regained control of Capitol Hill.

“I think it’s to the Democrats’ advantage to compare the Republicans to the Democrats, versus just a pure referendum on the Democrats,” Sen. Mark Pryor (D-Ark.) said. “But if you really compare the two, and you look at where the Republicans are in terms of where they actually vote, they say one thing, but how they actually vote sometimes is very different. You compare that with what Democrats are trying to get done, and I think that’s a more favorable comparison.”

Pryor is a moderate whose home-state colleague, Democratic Sen. Blanche Lincoln, is among this year’s most vulnerable incumbents. He acknowledged the difficult political environment for Democrats and said a midterm campaign that revolves around his party’s agenda and that of the White House is a losing proposition for the majority.

Sen. Bob Casey (Pa.), whose fellow Democrat, Rep. Joe Sestak, has trailed former Rep. Pat Toomey (R) in most public polls of the Keystone State Senate race, offered a similar assessment. Casey said it is important for Democrats to remind voters where Republicans stand on potent issues such as Social Security and Medicare.

“We’ve certainly been frustrated by either our inability to or our lack of success in translating legislative achievements. So, we have to do better on that,” Casey said. “But I think it has to be more than that. You have to be able to make it very clear to people, if you vote for them and they take over the House or make gains in the Senate, here’s what’s going to happen.

“And the good news for us is, it’s not theory,” Casey continued. “We know when they had power in 2005, for example, they tried to privatize Social Security. We know that they’ve got a vouchers-in-Medicare proposal in their health care plan. There are some very important public policies that they’ve weighed in on.”

Other than sounding the alarm about the rising cost of entitlement spending, most Republicans have not advocated specific action to address the issue in either the 110th or 111th Congresses. But earlier this decade under President George W. Bush, the GOP backed the creation of personal Social Security accounts, which Democrats have argued amounts to privatizing the system.

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