Feb. 10, 2016 SIGN IN | REGISTER

Shirtless Schock Promotes Health Challenge

File Photo
Rep. Aaron Schock poses for Men’s Health magazine in a campaign to bring attention to health issues. This is not the first time the Congressman’s abs have garnered him attention.

“I called him up and dared him, never thinking he would do it,” David Zinczenko, editor-in-chief of Men’s Health and editorial director of Women’s Health, told Roll Call in an email. “He said he would, but made it clear that he had a really important message he wanted to get across about our nation’s health, so we decided that if we did do a cover it would probably get a lot of attention.” 

The plan seems to have worked, landing Schock television appearances and headlines. But even in Men’s Health, the article focuses more on his appearance than his politics.

“He looks more like a hit man from a European spy thriller than a boring politician,” Stephen Perrine wrote in the accompanying article. “In other words, Aaron Schock is pretty fly for a Republican from Peoria.”

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