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Competition Is Bike-Friendly

Tom Williams/Roll Call
“We have a loyal Capitol Hill clientele, people who have been our customers for over 11 years. We’ve built up a reputation.” Denise D’Amour, owner of Capitol Hill Bikes (above)

Is Capitol Hill big enough for two bike shops just doors apart?

For the past three decades, there has been a bike shop at 709 Eighth St. SE. A neighborhood store, Capitol Hill Bikes, owned the shop for 10 years, until it downsized to another location less than a block away last year.

The old store stood vacant until recently, when the bike chain City Bikes expanded into the store. City Bikes has two larger locations in Adams Morgan and Chevy Chase, Md. 

Denise D’Amour, who owns the smaller Capitol Hill Bikes, said she welcomes a little friendly competition. She’s confident that the two stores are distinct enough to attract different consumers, and her long-standing store has a base of devoted customers.

“We have a loyal Capitol Hill clientele, people who have been our customers for over 11 years,” she said. “We’ve built up a reputation.”

Still, she worries that people who aren’t aware of the situation will head to the old store — after all, the shop still sells bikes. 

“It’s too soon to tell whether they’ll be good for business in terms of bringing more cyclists to Capitol Hill.” 

That’s exactly what the larger City Bikes hopes to do. They don’t see their foray into the neighborhood as a competition. Instead, they hope the two neighboring shops will draw more cyclists into the area. 

“We want this to be a location for bikes — the same situation they have in Georgetown, where there’s five bike shops right next to each other and they all get along just fine,” said Jeff Bloomfield, the general manager of City Bikes. “I think a lot of people want to paint it as a big rivalry, a competition, but it’s really not.” 

In fact, when they moved in, Bloomfield introduced himself to D’Amour to be friendly. Still, both were quick to point out what sets them apart. 

“A lot of our services are pretty similar — we just offer a little bit different selection,” Bloomfield said. 

His shop also offers more experience than many bike stores. Bloomfield has been in the business for more than a decade, as have many of his co-workers. 

“The nice thing about here is that we are a little bit more mature, a little bit older,” he said. “You don’t have a lot of issues cropping up where people don’t really know what they’re doing.” 

D’Amour, who greets and helps customers nearly every day her shop is open, focuses on giving her customers a positive, energetic experience. 

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