BGR Groups PR gurus Michael Meehan and David DiMartino are leaving the firm after a little more than a year to strike out on their own. The duo is set to launch Blue Line Strategic Communications on Thursday.
We feel like in this environment a firm with Democratic operatives can be very successful, and we wanted to get back into a line of work which is really campaigning and this will help us do that, DiMartino said of the decision to branch out on their own.
BGR doesnt allow employees to engage political candidates or campaign committees as clients.
We realized over the last year thats a line of work we do want to be involved with, DiMartino said.
The two firms will stay in close contact, however, as strategic partners. They expect to work together pitching potential clients on a case-by-case basis, according to
Blue Line will also have a strategic partnership with Virilion, an online media company where Meehan serves as senior vice president.
Meehan, who is president of the new firm, served as then-Senate Majority Leader Tom Daschles (D-S.D.) national political director, chief of staff to Sen. Maria Cantwell (D-Wash.), and as a top press staffer to Sen. John Kerry (D-Mass.) during his 2004 presidential campaign.
DiMartino, who will be the firms CEO, most recently served as deputy chief of staff to Nebraska Sen. Ben Nelson (D). He has also worked at the Democratic Senatorial Campaign Committee and, like Meehan, has also been on the staffs of Sens. Cantwell and Kerry.
The two hope to bring their campaign experience to bear in the 2012 election cycle. So far, theyve signed up four clients, the National Restaurant Association, the Coalition for Patent Fairness, Legal Sea Foods and Solazyme.
BlueLine will remain a communications firm; the pair does not plan to register to lobby.
Former BGR employees Erin Grandstaff and Stephanie Murguia are also joining the firm as account executive and project manager, respectively.
Meehan joined BGR before the November elections with an eye to helping draw Democratic talent to the firm. DiMartino was the firms second Democratic hire.
Since then, theyve brought on several Democrats, including Jonathan Mantz, former finance director for Hillary Rodham Clintons 2008 presidential campaign, and Charles Jefferson, former chief of staff to Rep. Mike Thompson (D-Calif.).
The firm remains committed to staying bi-partisan, despite Meehan and DiMartinos departure, BGR Groups Loren Monroe said.
The firms public relations arm, BGR PR, will be serviced for the time being by Monroe, Mantz, and recent BGR hire Bill Turenne, a former director of outreach in the administration of George W. Bush.
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