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Health Care Ads Hitting Fever Pitch

HCAN did run a three-day $70,000 cable buy last week that attacked insurance companies. It also organized a boisterous rally outside the AHIP meeting at the Ritz-Carlton last week.

But HCAN spokeswoman Jacki Schechner said the group does not have a major ad campaign planned. HCAN’s efforts will largely be focused on “talking to Members,” she added.

Asked whether the retrenchment was due to financial constraints or the belief that television and radio was not an effective lobbying strategy in the health care endgame, Schechner said, “a little bit of both.”

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