HCAN did run a three-day $70,000 cable buy last week that attacked insurance companies. It also organized a boisterous rally outside the AHIP meeting at the Ritz-Carlton last week.
But HCAN spokeswoman Jacki Schechner said the group does not have a major ad campaign planned. HCANs efforts will largely be focused on talking to Members, she added.
Asked whether the retrenchment was due to financial constraints or the belief that television and radio was not an effective lobbying strategy in the health care endgame, Schechner said, a little bit of both.
Vice President Joe Biden waits to conduct a mock swearing-in ceremony with Sen. Brian Schatz, D-Hawaii, in the Capitol's Old Senate Chamber, December 2, 2014. Schatz was sworn in to serve the remainder of his term since he was appointed to the seat after Sen. Daniel Inouye, D-Hawaii, passed away.