A source close to the merger said that company officials essentially acknowledged Ticketmasters bad reputation when they decided to change the new companys name should DOJ officials ultimately sign off on the deal.
The new company would be called Live Nation Entertainment.
When these two were brought together, there was a sense that this could be a fresh start, the source said. Getting rid of the name is not a bad thing if you want a fresh start.
Correction: Feb. 26, 2009
The article incorrectly reported that Live Nation has hired Public Opinion Strategies. The company hired Public Strategies Inc.
Terri Henderson, 6, center, whose mother is El Salvador, attends a rally with members of Congress at Union Station's Columbus Circle to announce the Restore Opportunity, Strengthen, and Improve the Economy (ROSIE) Act on July 29, 2014. The legislation provides incentives for government contractors to pay a living wage and other benefits that would help low-income workers.