GOP Looks to Re-Brand

Alexander Says Party Must Update Policies

• By John Stanton and Steven T. Dennis
• Roll Call Staff
• Nov. 17, 2008, Midnight

As Republicans return to Washington today to begin putting their fractured party back together, Senate Republican Conference Chairman Lamar Alexander (Tenn.) warned that it will require significant changes to how the GOP views itself and how it speaks to the American public about its conservative values.