The White House is opting for a positive message strategy on its health care overhaul, doing little so far to directly engage the emerging plan by conservatives to characterize President Barack Obamas proposals as a path toward rationed care.
With business groups mostly on the sidelines or working with Obama, some conservative opponents are seeking to drive down public support with visions of inadequate care in the hope that businesses will join the bandwagon against the plan.
White House aides describe three pillars of a message strategy that will be pounded out all summer: that Obama supports plans to lower costs, preserve choice in the system and expand coverage.
But while the White House stresses that health care reform will help curb
the deficit and expand coverage, moneyed opponents of Obamas ideas appear to be opting for the argument that the new system will force people to go without needed services and medicines.
The main White House counter to this has been that people will be allowed to keep the care they have and that all will have quality care. But while the White House sticks to its principles for the legislation, its opponents are the ones defining the quality of care patients will receive and charging that the care they have now will be degraded.
One White House official said the administration is not concerned about this line of attack.
Our sense is that were building a critical mass in support of Obamas goals, he said. As long as we keep leaning forward on this, well stay on track.
One organization devoted to opposing the yet-unseen health bill, Patients United Now, has produced an ad in which a Canadian patient asserts she would be dead if she had relied on her countrys health system, which is likened in the ad to what Obama wants.
As my brain tumor got worse, my government health care system told me I had to wait six months to see a specialist, she says, noting that she traveled to the United States, where she received world-class health care that saved her life.
Another group that sprung up recently, Conservatives for Patients Rights, produced a radio ad warning: A system like England or Canada, where national boards make your health care decisions, and waiting lists reign supreme thats what some in Washington mean by reform.
Conservatives in the Senate are echoing such arguments.
A Washington takeover of the health care system will only lead to delay and denial of treatment and disrupt the sacred doctor-patient relationship, Sen. John Cornyn (R-Texas) said in a statement this month.
Earlier this year, Sen. Jim DeMint (R-S.C.) sounded a similar theme.
In Great Britain, Canada, Sweden and elsewhere, government bureaucrats decide which patients may receive which treatments based on how beneficial the treatment will be beneficial to the government, that is, not the patient, he said.