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In the long run, he will win the public relations battle if the policy is right. I think thats his long-term strategy, Whitehouse said. I think thats whats so good about him hell take those short-term public relations hits, knowing theyll be cured by the right policy down the road, whereas [former President George W.] Bush insisted on everything being ... a public relations win, particularly with his base, and the result was the policy got driven to a place where we became basically ineffective as a country.