Heard on the Hill

Darrell Issa, Super Marketer

(Bill Clark/CQ Roll Call File Photo)

As most browsers of Rep. Darrell Issa’s rapid-fire Twitter feed know, the man fancies himself a top cop.

But last week, the California Republican ditched his stick-figured policeman guise for a “Draw Something”-like superhero motif involving  a cat and a snake, which harkens to Issa’s history with Viper car alarms. The temporary avatar switch coincided with the launch of the Internet Defense League, a Web-obsessed offshoot of the Fight for the Future folks. The rough sketch drew cheers and jeers from across the spectrum.

“@darrellissa’s twitter design and icon is actually pretty amazing,” one admirer suggested.

“Looks like a ripoff of the Anonymously Gay Duo,” a critic fired back. (That’s the “Ambiguously Gay Duo,” pal.)

Amateurish cartooning aside, Mashable reporter Alex Fitzpatrick praised Issa’s branding savvy.

“While a Twitter avatar is a minor thing, it’s something that can be appreciated by somebody who’s come to know Issa solely because of his work on Internet issues, not as the ‘[Operation] Fast and Furious’ investigation-spearheading chairman,” he told HOH.

Topics: foolishness