Heard on the Hill

Boobs: They're Just Like Braces

The United States Senate Federal Credit Union is making our week!

Earlier this week we got our mangy mitts on a new USSFCU flier featuring a headless buxom blonde. Yesterday, an online petition began circulating that demanded the credit union apologize for the mailing.

In response, the organization sent this email to customers:

Good Afternoon [XXX],

Thank you for your feedback regarding our recent mailings.

We sincerely regret the message we conveyed did not meet with your approval.   Our marketing efforts have evolved with the times as we seek to relate to various life events of our membership.   These may include paying for such traditional things as for weddings, children’s braces, and purchasing autos but also more personal activities that many people seek nowadays.   We recognize any of these may not directly relate to anyone’s personal situation, and we will make every attempt to exclude you from future mailings.

We appreciate you letting know of your concern, and will keep your feedback in mind in the future.


Sophia Fearwell

Sr. Member Services Officer


HOH's shorter, revised version of the USSFCU response:

Dear Offended Customer:

If you don't like our marketing strategy, please unsubscribe.


The U.S. Senate Federal Credit Union